TRAVEL TRENDS
The demand for sustainable tourism is on the rise. We are becoming more aware of the impact of travel on the environment and are looking for ways to reduce their carbon footprint while still being able to enjoy the benefits of travel. This trend is being driven by several factors, including an increased awareness of the urgency of climate change and the need to reduce greenhouse gas emissions, as well as the desire to protect natural and cultural resources for future generations.
It's starting to be so popular that new trends in travelling are created, such as the idea of "
slow travel
" or "
intentional travel
". This approach emphasizes quality over quantity and encourages travellers to take their time and fully immerse themselves in the local culture and environment. Slow travel often involves staying in one place for an extended period of time, rather than constantly moving from place to place. This can be done through renting a local apartment or staying in a rural homestay, which allows visitors to experience the local way of life and build deeper connections with the community.
Another trend that has been growing in recent years is "
voluntourism
", where travellers combine their holidays with volunteer work and contribute to social and environmental causes. This type of travel allows tourists to have a meaningful impact on the communities they visit while gaining a unique travel experience.
"
Ecotourism
" is another trend that has been growing in popularity. This is a sustainable and responsible form of tourism that aims to minimize the negative impacts of tourism on the environment and local communities. Ecotourism often involves activities such as hiking, bird watching, and wildlife photography that allow visitors to experience the natural beauty of a destination in a way that does not damage the environment.
There is also a growing interest in "
experiential travel
", where people are looking for unique and authentic experiences that connect them with the local culture and traditions. This type of travel involves activities like learning to cook traditional dishes, participating in cultural ceremonies and festivals, and immersing oneself in local customs and practices.
There is a growing trend among tourists to take extended trips ("
long trips
"), which allow for a more in-depth travel experience. At the same time, more people are choosing to stay close to home for their holidays, and opting for "
staycations
" which involves exploring local attractions and activities. This trend allows people to travel less, but to make the most of their time away from home.
Overall, the new trend of traveling is focused on sustainable, responsible and authentic experiences that allow travellers to immerse themselves in the local culture and environment in a way that benefits both the traveller and the destination.
ARE YOU AN NGO, ASSOCIATION, COMPANY OR TOURISM PROFESSIONAL?
How can you help travellers to reduce their carbon footprint when travelling?
1.
Education and awareness
: provide information to travellers about the environmental impact of travel and tips on how to reduce their carbon emissions: on your website, in your brochures or through information sessions/workshops.
2.
Carbon footprint calculation
: provide travellers with a way to calculate their carbon footprint to raise awareness, and suggest ways to reduce it.
3.
Encourage alternative means of transport
such as train or bus, which have a lower carbon footprint.
4.
Offer carbon offsetting
: make carbon offsetting easy to access by offering carbon offsetting opportunities as part of travel, allowing your travellers to support climate projects. Some tourism professionals include carbon offsetting costs directly in their offer to have an even greater positive societal impact.
5.
Reward
: You can motivate travellers to make efforts to reduce their carbon footprint by offering them discounts on future trips or other specific benefits.
6.
Lead by example
: If your travel company or organisation is committed to reducing its carbon emissions, be transparent about your efforts and encourage travellers to do the same.
7.
Partnership
: partner with other organisations or businesses to jointly commit to reducing your carbon emissions to reach a wider audience and increase your positive impact.
Discover our new services
We are happy to see that the demand for sustainable tourism is on the rise, and we are committed to meeting that demand by providing travellers and travel professionals with the tools and resources they need to calculate, reduce and offset their carbon emissions.
Greentripper has introduced new services to meet the specific needs of our partners. In addition to our API that allows the integration of the Greentripper calculation tool into your own website or booking system, we now also offer the following services:
1. Business Portal
By creating an account on www.greentripper.org, you will get access to your own Greentripper Business Portal. The Portal provides access to all available online communication materials and enables you to manage your past, current and future offset orders. You can easily upload a file containing a list of your travels, calculate and offset the environmental impact in just one click.
2. Dedicated Website
Take your climate ambition to the next level by opting for a customized Greentripper-website. Personalize the website to align with your brand and link it to your chosen climate project(s). This is an easy and effective way to educate your clients and employees about their carbon footprint and provide them with the opportunity to offset their emissions. Receive a personalized guarantee certificate and e-card to share on your social media, delivered directly to your email, as evidence of their responsible actions.
We are committed to making a positive impact on our planet, together with partners who share our vision and are dedicated to reducing the environmental impact of travel.
